Trainings and Webinars

Speaking to Convince

balancing rational and emotional arguments
Topic:

Speech Communication

Professions:
Headhunters
HR officers
Managers
Negotiators
Outplacement companies
PR spokespeople
Teachers, trainers

OBJECTIVES

  • To acquire general skills of a persuasive speaker.
  • To balance rational and emotional arguments
  • To combine central and peripheral routes to persuasion ( J. Cacioppo & R. Petty)

METHODS

  • Short theoretical explanations,
  • Audio and video recordings,
  • Practical exercises.
CONTENT

  • Structure of a presentation,
  • Central and peripheral routs to persuasion
  • Two proof giving techniques
  • Five argumentation techniques
  • Choosing rational arguments
  • Choosing emotional arguments,
  • Three credibility building techniques,
  • Visuals (graphs, texts),
  • Basic vocal skills (pitch, intonation, verbal fluency).

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