Upcoming Workshop

Affective Determinants of Behaviour and the Strategic Use of Emotions

Trainer: Branka Zei Pollermann PhD
  • July, 1
  • Geneva
  • One-day course
  • Maximum number of attendees: 8
  • Enrol voice


  • Master the theory and practice of the interplay between reason and affect in guiding human behaviour.
  • Get familiar with methods of inducing the desired behaviour by stimulating the appropriate emotional dispositions.
  • Get acquainted with 3 practical tools (online questionnaires)
  • Master modern approaches to employee motivation - approaches “beyond the stick and carrot”.


  • Affective determinants of human behaviour and the rationality of emotions,
  • Emotions in organizations: their role in decision-making and engagement,
  • Four emotion families: Achievement emotions, Antagonistic Emotions, Resignation emotions, Approach emotions,
  • Social/emotional Intelligence and its three basic competences
  • Three online tools assessing the affective determinants of behaviour
  • Strategic use of emotions in HR, negotiation, marketing, teaching.
About Seminar

Affective Event Theory (Weiss and Cropanzano 1996) was a substantial contribution to the study of the role of emotions in the workplace. It was found that the frequency of certain types of emotions acted directly on motivation, efficiency, job satisfaction and health. Emotion work was thus defined as the process necessary to regulate organizationally desired behaviour.
B. Zei’s research (presented at the Scientific Meeting of American Psychosomatic Society) showed that positive emotional climate can improve health and team performance, prevent stress and help employees to flourish at the work place.