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Courses provided by Vox Institute

Speaking to Convince (balancing rational and emotional arguments)


  1. To acquire general skills of a persuasive speaker.
  2. To balance rational and emotional arguments
  3. To combine central and peripheral routs to persuasion ( J. Cacioppo & R. Petty)


  • Structure of a presentation,
  • Central and peripheral routs to persuasion
  • Two proof giving techniques
  • Five argumentation techniques
  • Choosing rational arguments
  • Choosing emotional arguments,
  • Three credibility building techniques,
  • Visuals (graphs, texts),
  • Basic vocal skills (pitch, intonation, verbal fluency).


  • Short theoretical explanations,
  • Audio and video recordings,
  • Practical exercises,