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Courses provided by Vox Institute

Writing to Convince (structuring facts and arguments)


  1. To put forward ideas on professinal subjects in a clear and convincing way
  2. To organise ideas into logically coherent structures.
  3. To assure good level of readability.


  • The pyramid principle: classification and ordering of facts (time order, structural order, ranking order).
  • Building a pyramid structure: the top-down and the bottom-up procedure.
  • Designing the introductory paragraph
  • The body of the presentation: two proof giving techniques and five argumentation techniques
  • Designing a graphic format.


  • Psycholinguistic principles in the elaboration of written documents are applied.