Writing to Convince (structuring facts and arguments)

Objectives :

1. To put forward ideas on professinal subjects in a clear and convincing way
2. To organise ideas into logically coherent structures.
3. To assure good level of readability.

Content :

1. The pyramid principle: classification and ordering of facts
(time order, structural order, ranking order).
2. Building a pyramid structure: the top-down and the bottom-up procedure.
3. Designing the introductory paragraph
4. The body of the presentation: two proof giving techniques
and five argumentation techniques
5. Designing a graphic format.

Method :

1. Psycholinguistic principles in the elaboration of written documents
are applied.