Speaking to Convince (balancing rational and emotional arguments)

Objectives :

1. To acquire general skills of a persuasive speaker.
2. To balance rational and emotional arguments
3. To combine central and peripheral routs to persuasion ( J. Cacioppo & R. Petty)

Content :

• Structure of a presentation,
• Central and peripheral routs to persuasion
• Two proof giving techniques
• Five argumentation techniques
• Choosing rational arguments
• Choosing emotional arguments,
• Three credibility building techniques,
• Visuals (graphs, texts),
• Basic vocal skills (pitch, intonation, verbal fluency).

Method :

• Short theoretical explanations,
• Audio and video recordings,
• Practical exercises,